Larry Speight brings us his monthly column –
The new colonial power
Reading the recently republished book Decolonising the Mind (1986) by the award-winning Kenyan author Ngugi Wa Thiong’o prompted me to think about the ways, if any, the predominant western mindset has been colonised by the powers that hold sway over our life.
Thiong’o’s thesis is that the minds of African people, who are not the descendants of European settlers, have been colonised by the language of the countries that ruled over their continent of 54 countries through military might. Language is more than a medium of communication but a means of transmitting culture. (The only country that was not colonised by a European power is Liberia which was formed by emancipated slaves in 1847.)
Colonialism, which did not end in the 1960s as widely believed, not only seeks to retain control of the lands of the subjected people in order to exploit what they would call natural resources, the labour and ingenuity of the oppressed people but seeks to erase their culture. This includes farming methods, systems of wealth distribution, sense of community and their understanding of humankind’s place in nature which of course we are an integral part.
From the 1500s onwards the British, Dutch, French, German and Portuguese sought to eradicate indigenous cultures leaving no trace that they ever existed. In many regions such as Australia, the Americas, islands in the Pacific and Caribbean they succeeded in their efforts. Where physical extermination was not possible, or desirable from the perspective of the colonisers wanting cheap labour and consumers, they sought cultural annihilation through using language and religion to create a mindset that aligned with that of the colonist whilst ensuring that the subjected peoples were imbued with a sense of abiding inferiority vis-a-via their overlords.
As Thiong’o writes the: “most important area of domination was the mental universe of the colonised, the control, through culture, of how people perceived themselves and their relationship with the world. Economic and political control can never be complete or effective without mental control.”
Formal education and religion have for centuries been used to imprint a cosmology on minds. These two powerful agents of socialisation were joined in the course of the twentieth century by radio, cinema and television with large companies influencing spending habits through psychologically scripted advertisements, sponsored TV shows while the dissemination of the cultural values of the dominant paradigm were imbedded across the mass media output.
At the time of broadcast the imbedded values and depictions of how the world is thought to be might for some have been hard to detect as they were considered to be accurate and authentic and as ordinary as the wallpaper in our living room that we don’t see. However, looking at archival material many of the cultural views are blatantly obvious. John Wayne films are a case in point. In these films, which span three decades, women are depicted as less capable than men, the indigenous peoples of the U.S. as unruly, violent and malicious and black people are largely absent and when they have a presence play subservient roles.
The question we need to ask is who is colonising our minds today and with what cosmology. The three main disseminators of cultural values and norms in the twentieth century have been joined by a fourth, the internet which is dominated by what is called artificial intelligence (AI).
The internet is in the command of powerful companies such as Apple, Amazon, Meta, Microsoft, OpenAI and Alphabet the parent company of Google. A few decades ago, these companies did not exist but today they own approximately twenty percent of the global economy and their CEOs are billionaires. They are not benevolent or ideologically neutral but have an intrinsic interest in maintaining the international economic order in its present form, increasing the financial profits they derive from it and the political and cultural influence their wealth brings. In terms of their reach, power and financial resources they can rightly be considered as imperial powers.
Whereas the nationalist-based empires of the past 500-years sought compliance from the people they subjugated by the imposition of their culture through language and the disempowering message of religion as embodied in the idea of a saviour and moral unworthiness, the digital colonial powers seek a different outcome.
This is one in which people hold that convenience is the gold-standard of the good life and the way this is obtained is through ownership and mastery of digital devices. Part of the lure is the sense of control digital technology gives people over their life. The newer the device, such as a smartphone, the more convenience they feel they have enabling them to do things that once were the reserve of mythological gods such as talking face to face with people on the other side of the world.
Although the outcomes the imperial powers seek appear to have changed from one of inducing a sense of powerlessness and inferiority in the people they reigned over to people having a sense of control over their life the essentials in regard to how we view and interact with nonhuman nature have not changed.
The modus operandi of the transnational companies and the majority of governments most of the time is to treat nonhuman nature as a warehouse of resources for humans to use without regard to consequences. In response to science highlighting the ecological folly of this and in countering people’s negative life-changing experiences of climate breakdown, loss of biodiversity and multiple types of pollution, the imperialist powers have it seems succeeded in persuading the majority of people that a thing dubbed green technology will enable us to continue to gobble-up the Earth with a clear conscience on the basis of the belief that there is no alternative to consumer capitalism.
In the digital age the colonised mind is one in which peoples’ ability to formulate a view of humankind’s place in the world on the basis of verifiable evidence underpinned by active compassion for all, including nonhuman life-forms, has been anaesthetised.
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l An A4 mini-poster for home printing on colonisation of the mind, based on the above piece, is available at https://innatenonviolence.org/wp/wp-content/uploads/2025/09/Colonisation-mind-1.pdf and in the general posters section of the INNATE website https://innatenonviolence.org/wp/posters/